Privacy Policy
Last updated: 13 January 2026
Introduction and Regulatory Context
B+fellas (“we”, “us”, or “our”) places the highest importance on the protection of personal data and the preservation of individual privacy. This Privacy Policy sets out, in a transparent and comprehensive manner, how personal data is collected, used, disclosed, transferred, stored, and otherwise processed when you access or interact with the B+fellas website. This policy applies to all visitors, users, and correspondents of the website.
B+fellas is a brand operated under ODST Maker Company Limited, a company incorporated and principally operating in Thailand. For the purposes of applicable data protection laws, including the Thailand Personal Data Protection Act B.E. 2562 (2019) (“PDPA”), ODST Maker Company Limited acts as the data controller in respect of all personal data processed through this website.
Categories of Personal Data Collected
We may collect personal data that you knowingly and voluntarily provide to us, including but not limited to your name, email address, contact details, and the substance of any enquiries, messages, or communications submitted through the website. In addition, we may collect personal data automatically through your use of the website, such as IP address, browser type and version, device identifiers, operating system, referral source, pages visited, duration of visits, and other technical or usage-related information. Such data is collected to ensure the proper functioning, security, and continuous improvement of the website.
Purposes and Principles of Processing
Personal data is collected and processed for specified, explicit, and legitimate purposes in accordance with the principles of lawfulness, fairness, and transparency. These purposes include responding to enquiries, facilitating communication, providing information relating to our products, services, and brand activities, enhancing website functionality and user experience, conducting internal analysis and performance monitoring, and complying with applicable legal, regulatory, or contractual obligations. Personal data will not be processed in a manner incompatible with these purposes.
Lawful Bases for Processing under PDPA
In accordance with the PDPA, we process personal data only where a lawful basis exists. Such bases may include the data subject’s consent, the necessity of processing for the performance of a contract or pre-contractual measures, compliance with legal obligations to which the data controller is subject, or the legitimate interests of the data controller, provided that such interests are not overridden by the fundamental rights and freedoms of the data subject. Where consent is relied upon, you retain the right to withdraw such consent at any time.
Use of Cookies and Similar Technologies
The B+fellas website utilises cookies and comparable technologies to enhance functionality, improve navigation, and better understand user interaction. Cookies enable us to recognise returning visitors, analyse traffic patterns, and optimise website performance. You may manage, restrict, or disable cookies through your browser settings; however, doing so may impair the availability or functionality of certain features of the website.
Disclosure of Personal Data and Data Processors
We may disclose personal data to carefully selected third-party service providers who act as data processors on our behalf. These may include providers of website hosting, data analytics, communication platforms, or technical support services. Such disclosures are strictly limited to what is necessary for the fulfilment of the purposes set out in this Privacy Policy. All data processors are contractually bound to process personal data in accordance with PDPA requirements, maintain confidentiality, and implement appropriate security measures.
International Transfer of Personal Data
As ODST Maker Company Limited is based in Thailand, personal data may be transferred to, stored in, or processed within Thailand or other jurisdictions where our service providers operate. Where personal data is transferred internationally, we take reasonable and appropriate measures to ensure that such transfers are subject to adequate safeguards and that the level of data protection afforded is consistent with applicable legal requirements.
Data Security and Safeguards
We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures are proportionate to the nature, scope, and sensitivity of the personal data processed and are reviewed periodically to ensure continued effectiveness. Notwithstanding these measures, no electronic transmission or storage system can be guaranteed to be entirely secure.
Data Retention and Disposal
Personal data is retained only for as long as is necessary to fulfil the purposes for which it was collected, or as otherwise required or permitted by applicable law. Once personal data is no longer required, it will be securely deleted, anonymised, or otherwise disposed of in accordance with our internal data retention and disposal practices.
Rights of Data Subjects under PDPA
Subject to the PDPA, data subjects may exercise certain rights in relation to their personal data. These rights may include the right to request access to personal data, request rectification of inaccurate or incomplete data, request erasure or destruction of personal data, object to certain processing activities, request restriction of processing, and withdraw consent where processing is based on consent. Requests may be submitted using the contact details provided below, and will be addressed within the timeframes prescribed by law.
Third-Party Websites and External Links
The B+fellas website may contain links to external websites operated by third parties. We do not control and are not responsible for the content, security, or privacy practices of such websites. Users are encouraged to review the privacy policies of any third-party websites they visit.
Amendments to This Privacy Policy
We reserve the right to amend or update this Privacy Policy at any time to reflect changes in legal requirements, regulatory guidance, technological developments, or business operations. Any revisions will be published on this page together with an updated “Last updated” date. Continued use of the website following such changes constitutes acceptance of the revised Privacy Policy.
Contact Details
If you have any enquiries, concerns, or requests relating to this Privacy Policy or the processing of your personal data, please contact:
B+fellas
A brand under ODST Maker Company Limited
Email: info@odstmaker.com